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What is e-Rewards®?

The e-Rewards Opinion Panel is the world's leading online market research panel. As part of this exclusive panel, Members have the opportunity to share their experiences with global brands about the products and services they offer. In return for their time and opinions, Members collect e-Rewards Currency for each study they complete, which can then be redeemed for a variety of Rewards.


What is Market Research?

Market research is the process of gathering and analyzing information about a market, product or service. When companies want to identify marketing opportunities such as consumer spending habits, product feedback, brand & competitor awareness, and other factors affecting an industry, they administer market research studies. These can be conducted in a variety of ways, most commonly in the form of online surveys, focus groups, in-depth interviews and in-home product testing.


What is a Market Research Panel?

A market research panel is a group of people who have agreed to participate in market research studies by sharing their opinions on various topics. Companies choose to conduct their research using panels because this is the most reliable way to collect feedback from a diverse group of individuals and hard-to-reach consumers.


How do I join e-Rewards?

Joining e-Rewards is free and by invitation only. Our Partners send invitations to their customers inviting them to join the program. If you provide your email address to one of our Partner companies, you could receive an invitation to join e-Rewards. The panel is open to anyone over the age of 13 who has an email address and is a legal resident of the United States.